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Expose Yourself Using the Power of Public Relations to Promote Your Business and Yourself Beals, Melba Publisher:  Chronicle Books, San Franciso, USA Year Published:  1990   Pages:  192pp   Price:  $19.95   ISBN:  0-87701-585-6 Book Type:  Handbooks/Manuals Library of Congress Number:  HD59.B36   Dewey:  659.2--dc20 Resource Type:  Book Abstract:  Melba Beals says that she first discovered the power of the media when, as a sixteen-year-old, she was one of nine black children who integrated Central High School in Little Rock Arkansas in 1957. She says the experience forced her, among other things, to learn how to deal with the media in a professional manner. In Expose Yourself, she writes as a public relations expert about how to approach the task of achieving publicity. This is a hands-on, practical book that gets down to the details of doing promotion. There are worksheets and lists of questions to assist the reader in planning their publicity initiatives; these would be of value to non-profit organizations as well as businesses. Topics Advertising Advertising Campaigns Advertising Codes & Guidelines Advertising Effectiveness Brochure Design, Writing, Production Communications Communications Coaching Communications Publications Event Management Event Marketing & Publicity Event Planning Event Publicity Fashion Interview Skills Media Relations Media Relations for Non-Profits Media Releases Media Strategy Press Releases Public Relations Public Relations FAQ Public Relations Writing & Editing Public Service Ads/Announcements Publicity Publishing Telemarketing

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