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Media Relations
MediaSource.ca Topic Index

  1. Allan Bonner Communications Management Inc.
    Media Profile in Sources

    Resource Type: Organization
  2. The Canadian Public Relations Society, Inc.
    Media Profile in Sources

    Resource Type: Organization
  3. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself

    Resource Type: Book
    Published: 1990
  4. Expose Yourself!
    Resource Type: Article/Report/Letter
    Published: 2006
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
  5. Don Fenton
    Media Profile in Sources

    Resource Type: Organization
  6. Frequently Asked Questions about Sources
    Resource Type: Article/Report/Letter
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  7. Getting your story into the media
    Resource Type: Article/Report/Letter
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources – human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need – the experts and spokespersons without whom the media would have no stories to tell.
  8. Omar Ha-Redeye
    Media Profile in Sources

    Resource Type: Organization
  9. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  10. HotLink Author Index
    Resource Type: Internet WWW site
  11. HotLink Title Index
    Resource Type: Internet WWW site
  12. How Sources magnifies your Internet visibility
    Resource Type: Article/Report/Letter
    Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
  13. How to get the most out of your Sources Listing
    Resource Type: Article/Report/Letter
    Published: 2009
    You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.
  14. Managing the Media
    Resource Type: Book
  15. Media Names & Numbers
    Your Connection to the Media

    Resource Type: Serial Publication (Periodical)
    Published: 2009
    A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
  16. Media relations for politicians
    A Service for Parliamentarians, Legislators, and Municipal Councillors

    Resource Type: Article/Report/Letter
    Published: 2009
    Public relations tools for elected officials and community leaders.
  17. National Anti-Racism Council of Canada
    Media Profile in Sources

    Resource Type: Organization
  18. The Newsmakers
    The Media's Influence on Canadian Politics

    Resource Type: Book
  19. News Release Distribution
    Resource Type: Article/Report/Letter
    Sources media release distribution service.
  20. Pitching the Media
    Resource Type: Article/Report/Letter
    Published: 2010
    When pitching a story idea to a reporter, remember that they don't really care. Your job is to make them care. A well thought-out, concise pitch will ensure you don't strike out.
  21. Publicity 101 for Colleges
    Sources News Release

    Resource Type: Article/Report/Letter
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
  22. Publicity and Media Resources
    Resource Type: Internet WWW site
    Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
  23. Publicity Plus
    Resource Type: Internet WWW site
    How to maximize your media impact using Sources.
  24. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers

    Resource Type: Internet WWW site
    Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students – and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
  25. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  26. The Sources HotLink
    Resource Type: Internet WWW site
    Published: 2009
    A website and newsletter dealing with media relations strategies.
  27. Sources News Releases
    Resource Type: Internet WWW site
    Published: 2009
    News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
  28. Sources welcomes Omar Ha-Redeye
    Sources News Release

    Resource Type: Article/Report/Letter
    Published: 2009
    Sources welcomes a new member: Omar Ha-Redeye. Omar Ha-Redeye is frequently interviewed by the media on subjects relating to health, security, law, politics, social media, disasters, minority rights and multiculturalism.
  29. Speaking to the Media
    A special report from Sources with articles from The Sources HotLink

    Resource Type: Article/Report/Letter
    Published: 2005
    Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
  30. Top Ten Misconceptions About the Media
    Resource Type: Article/Report/Letter
    Published: 2006
  31. Top Ten Strategies for an Appearance in Front of an Editorial Board
    Resource Type: Article/Report/Letter
    Published: 2006
  32. What people are saying about Sources
    Resource Type: Article/Report/Letter

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